%20with%20(R)_edited.png)
📩 How Founders should Follow Up With Investors After a Pitch (With Examples)
- Steve Walsh
- Apr 8, 2025
- 3 min read
Updated: Dec 20, 2025
A strong follow-up from a founder is just as important as the pitch itself—because fundraising isn’t about one great meeting; it’s about building relationships over time.
Hey Founders,
So, you just finished pitching an investor. Now what?
Too many founders either:❌ Follow up too aggressively and turn investors off❌ Don’t follow up at all and let a great opportunity slip away
A strong follow-up is just as important as the pitch itself—because fundraising isn’t about one great meeting; it’s about building relationships over time.
Here’s how to follow up the right way, with exact scripts you can use to keep investors engaged. 👇
⏳ Step 1: Follow Up Within 24 Hours
Timing is everything. Send a follow-up email within 24 hours of your pitch while the conversation is still fresh.
✅ Reiterate your key points ✅ Answer any open questions ✅ Suggest clear next steps
📝 Example Email:
Subject: Great connecting today—next steps
Hi [Investor’s First Name],
Thanks again for taking the time to meet today—I really enjoyed our conversation about [specific topic you discussed].
As a quick recap, [Company Name] is [brief one-sentence company description], and we’re raising [funding amount] to [key objective].
You mentioned you were curious about [specific question they asked]—I’ve attached some additional details here.
Looking forward to continuing the conversation. Would you be open to a follow-up call next week?
Best,[Your Name][Your Contact Info]
📅 Step 2: Keep Investors Warm (Without Being Annoying)
Most investors won’t commit right away. That’s normal. Your job is to keep them engaged without spamming them.
🚀 Ways to stay top of mind: ✅ Monthly investor updates with traction and milestones✅ Personalized check-ins with relevant industry news✅ Invites to company events, product demos, or milestones
📝 Example Check-In Email:
Subject: Quick Update on [Company Name] 🚀
Hi [Investor’s Name],
Hope you’re doing well! Wanted to share a quick update since we last spoke:
✅ Revenue grew X% this month ✅ We just signed a partnership with [notable company] ✅ We’re now X% committed on our raise
Would love to reconnect and see if this aligns with your investment thesis. Let me know if you’d like to hop on a quick call!
Best,[Your Name]
💰 Step 3: Create Urgency Without Pressure
Investors move at their own pace. But if you’re making real progress, you can use FOMO (fear of missing out) to nudge them toward a decision.
🔥 How to create urgency:
Mention other investors coming in
Highlight traction milestones
Set a soft close date
📝 Example FOMO Email:
Subject: Closing Soon—Final Spots in Our Round
Hi [Investor’s Name],
Just wanted to follow up as we’re now X% committed in our round. We’re planning to close by [date], and I’d love to see if you’d like to join our investor group.
Happy to hop on a quick call if you’re still considering. Let me know what works for you!
Best,[Your Name]
🚀 Final Thoughts
Following up isn’t about chasing investors—it’s about nurturing relationships.
✅ Be professional (prompt, concise, clear)✅ Be patient (investors need time)✅ Be persistent (but not pushy)
Fundraising is a game of momentum. Keep showing progress, keep following up, and keep building relationships.
💬 What’s your biggest follow-up challenge? Reply and let me know!
Until next time—keep building!
P.S. Want actionable strategies to ace your next investor meeting? Join The Funding Accelerator and take control of your fundraising journey! 🚀
Cheers,
Steve Walsh
Hands On Angel
Comments